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Oliver Buchannon
ALexandru ILiescu

Owned media systems for B2B SaaS founders. Learn how to turn podcasts, newsletters, and partnerships into pipeline, without relying on ads.

The Deal Was Lost Before You Said Hello

May 3, 2026

•

3 min read

The Deal Was Lost Before You Said Hello

Why 92% of B2B buyers have a shortlist before they contact anyone and what the founders closing at 60% did differently in the six months before the call.

ALexandru ILiescu
ALexandru ILiescu

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